The iconic poster "We Can Do It" was designed by J. Howard Miller during World War II for Westinghouse Electric. In recent decades, the image has gained wide popularity as an emblem for feminism and various other political and social movements. Author. J. Howard Miller. Grade Level. 3-5 6-8. Add to a Learning Plan. ID4 JU12 JU11 JU15.. At the top of the poster, the words 'We Can Do It!' are printed in a blue caption bubble. To many people, this image is "the" Rosie the Riveter. But it was never the intention to make this image "Rosie," nor did many Americans think of her as "Rosie." The connection of Miller's image and "Rosie" is a recent phenomenon.

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The lady in 'We can do it!' poster of 1943, or more famously known as Rosie the Riveter has been a case of disagreement for many years. The term Rosie the Riveter was coupled with various apparently fabricated stories. The song: 'Rosie the Riveter' from the song with the same name was written by Redd Evans and John Jacob Loeb during 1942.. Rosie the Riveter, media icon associated with female defense workers during World War II. Since the 1940s, Rosie the Riveter has stood as a symbol for women in the workforce and for women's independence. She is famously depicted in J. Howard Miller's 'We Can Do It!' poster.